Date of Conferral

2019

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Frederick Nwosu

Abstract

Small business enterprises (SBEs) are major contributors to national job creation and employment, but small businesses face a myriad of challenges which lead to their failure before 5 years of operation. Some small business owners lack the skills to create strategies that will lead to long term business survival. Porter’s 5 forces competition was used as the conceptual framework for this multiple case study. The purpose of the study was to explore the strategies Nigerian SBEs use to sustain their first 5 years of operation. Semistructured interviews served to collect data from the chief executive officers of 2 SBEs in the maritime industry in Lagos, Nigeria. Data analysis entailed the use of qualitative analysis to capture and organize data and identify emerging themes. Some emerging themes included the securing of the necessary finances, the ability to respond to the effects of government policy, and providing excellent customer service. The implications of this study for social change include the mitigation of the negative effects of business failure on the people of the host community. Small business owners and leaders, partners of small business owners, and policymakers might benefit from this research by deploying the findings to appropriate business domains.

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