Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Carol A. Faint


Manufacturing hiring managers in the United States who fail to implement adequate recruitment strategies for skilled production workers experience reduced profits and sustainability challenges. The purpose of this multiple case study was to explore the strategies that successful manufacturing hiring managers in North Carolina used to recruit skilled production workers to sustain business profitability. Inductive analysis was guided by the human capital theory, and trustworthiness of interpretations was strengthened by member checking. The population for the study consisted of 4 business leaders who demonstrated the use of effective recruitment strategies to sustain profitability in manufacturing businesses in southeastern North Carolina. Data were collected from face-to-face interviews with the leaders and review of artifacts pertaining to employee recruitment strategies. Six themes emerged: fueling competition for local labor market, enhancing advertising methods, networking, providing job training, growing talent, and building new perceptions of manufacturing. The application of the findings from this study could contribute to positive social change by providing manufacturing business leaders with effective strategies for recruiting skilled workers. Business leaders could contribute to positive social change by increasing workplace stability and employees' abilities to support their families. Businesses and individuals could benefit from improved standards of living, thereby contributing to the sustainment and prosperity of communities.