Date of Conferral
Doctor of Business Administration (D.B.A.)
Nonprofit organizations' functionality is impacted by a shortage of volunteers. The purpose of this qualitative, multiple case study was to explore the strategies that nonprofit organizational leaders implemented to retain volunteers. The conceptual framework for this study was Maslow's functional motivation theory. Data were collected using semistructured interviews with 3 leaders of nonprofit organizations in Georgia who implemented effective strategies for retaining volunteers for at least 1 year. Data analysis of the interview responses and archival documents consisted of compiling the data, coding the data, disassembling the data into common themes, reassembling the data into themes, interpreting the meaning, and reporting the themes. The 5 major themes from the findings of this study were strategies for providing proper training to volunteers, strategies for keeping volunteers engaged and motivated, strategies for showing volunteers the effects of their volunteering, strategies for building relationships with volunteers, and strategies for providing volunteers with a positive and fun experience. Nonprofit organizational leaders could use the findings of this study to implement successful strategies for recruiting and retaining volunteers. The implications for positive social change include creating a balance between the nonprofit organizations and the volunteers who provide their service to contribute to the communities they serve.