Managerial Strategies to Sustain Small Auto Repair Businesses

Author

Osaka Kugblenu Tetteh-Odonkor, Walden UniversityFollow

Date of Conferral

2018

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Chad Sines

Abstract

Small auto repair business owners need strong operational skills; however, some lack expertise in managerial strategy. The purpose of this multiple case study was to identify managerial strategies small auto repair business owners use to sustain businesses in Columbus, Ohio with respect to strategy, time management, and alteration of value chain services. Based on the Vroom expectancy theory of motivation, small auto repair business owners may use effectiveness and efficiency of business performance with particular emphasis on managerial strategic development and execution to enhance financial results and rewards. Data collection involved face-to-face, semistructured interviews with 5 small auto repair business owners. Analysis of the interview transcripts involved coding data to identify key themes. Themes that emerged from the study included effective managerial strategies for small auto repair business owners, business plans, initial challenges and addressing subsequent changes, education and certification, customer satisfaction and business knowledge, and financial analysis and reporting. Recommendations for enhanced small auto repair business ownership focus included adequate access to resources to achieve operational competence and achieve managerial success. Findings from this study might engender positive social change by providing owners of small auto repair businesses ways to improve planning processes and make prudent investments to ensure long-term, viable, and sustainable businesses.

Recommended Citation

Tetteh-Odonkor, Osaka Kugblenu, "Managerial Strategies to Sustain Small Auto Repair Businesses" (2018). Walden Dissertations and Doctoral Studies. 6380.
https://scholarworks.waldenu.edu/dissertations/6380