Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Dr. Ronald Jones


Supply chain leaders in the information technology industry face challenges regarding their ability to mitigate amplified demand and supply variability in a supply chain network--the bullwhip effect--and reduce adverse implications on their component supply chain networks. The purpose of this multiple case study was to explore the strategies supply chain leaders in the United States used to reduce the bullwhip effect. Bullwhip effect theory served as the conceptual framework. Participants in the study were 5 purposefully selected supply chain leaders in the state of Texas who successfully implemented strategies to reduce the bullwhip effect on their networks. Data were collected from semistructured interviews and analysis of documents from the participants' websites. The data were analyzed using the 5 data analysis steps consistent with Yin's approach: collection, stratification, reassembly, interpretation, and conclusion. Four themes emerged from data analysis: (a) collaboration strategy, (b) communication strategy, (c) component shortage reduction strategy, and (d) resource management strategy. Supply chain leaders might use the findings of this study to reduce the bullwhip effect within their networks and improve their profitability. The implications for positive social change include the potential for leaders to improve environmental sustainability by using effective supply chain strategies to reduce the accumulation of excess inventories, reduce transportation fuel usage, and lessen the consumption of natural resources.

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