Date of Conferral
Doctor of Business Administration (D.B.A.)
Romuel "Roy" B. Nafarrete
Communication inefficiencies are among the reasons for poor or substandard performances in project teams. The purpose of this multiple case study was to explore the strategies used by project managers in the health care industry to strengthen communication within project teams. The conceptual framework for the study was McQuail's mass communication theory and Craig's communication theory. Participants of the study were 4 project managers from 2 leading medical supply companies located in the mid-Atlantic region of the United States. Data were collected using semistructured interviews and a review of company documents. The summarized interview responses were validated by participants through the use of member checking. The 3 key themes that emerged from thematic data analysis highlighted strategies that project managers used to strengthen communications with project teams: communication planning, management, and ethics. Project managers can use the study's findings to increase team members' motivation, improve project results, and bolster organizational profitability, which may positively contribute to the growth, development, and betterment of the communities served by their companies.