Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Irene Williams


Inefficient processes for innovation implementation can prevent owners of small and medium-sized enterprises from realizing goals and growth potential. The purpose of this multiple case study was to explore strategies that managers of small and medium-sized enterprises use to implement innovation in their organizations to improve performance. The population for this study consisted of 5 managers from 4 small and medium-sized enterprises operating in Dubai. The resource-based view theory was the conceptual framework of this study. Data were collected through face-to-face interviews and review of companies' documents. Data were analyzed using Yin's 5-step process. After transcribing the interviews and coding the resulting transcripts, the key themes that emerged included: the role of the top management in cultivating an innovative culture, the identification of ideas as the starting points for innovation, and the recognition of customers as resources for the company. Managers of small and medium-sized enterprises might benefit from the results of this study by implementing the recommendations and strategies to improve performance. Implications for social change include the potential to create employment opportunities and improve the living conditions of the employees in Dubai through economic growth.

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