Date of Conferral



Doctor of Business Administration (D.B.A.)




Janice Garfield


Individual donors are an important source of revenue for nonprofit organizations. However, there is limited information on the attraction and retention of individual donors in nonprofit organizations. This single-case study addressed strategies 3 nonprofit leaders in the Northeast United States use to attract and retain individual donors. The conceptual framework was Kaplan and Norton's strategy map and the 2015-2016 Baldrige Excellence Framework used to evaluate organizational performance. Data collection included semistructured interviews; review of company documents; analysis of data available via GuideStar, an online provider of information on U.S. nonprofit organizations; analysis of data available about U.S. agencies; and review of data and information from other publicly available sources with information on nonprofit organizations. Data analysis included coding of collected data and use of thematic analysis. Four themes emerged from the study: strength in fundraising processes, operational alignment of strategy, opportunities in documentation of processes, and systematic evaluation of programs' effectiveness and organizational learning. Findings may assist nonprofit leaders in aligning organizational strategies with key processes and focusing efforts on the achievement of organizational goals. Nonprofit leaders may use the results to improve access to funds from individual donors and to create valuable community services such as increased access to schools and affordable housing in underserved urban areas.