Date of Conferral
Doctor of Business Administration (D.B.A.)
Inefficient supply chains result in unsold inventory and unfilled customer orders, posing a significant risk to company profitability and consumer satisfaction. The purpose of this single case study was to explore strategies supply chain managers in the manufacturing industry used to match the level of unsold inventory in the supply chain with customer demand consistently. Porter's value chain provided the conceptual framework for the study. A sample of 5 experienced supply chain managers from a global manufacturing company headquartered in the midwestern United States participated in semistructured interviews. Each participant provided company supply chain documentation for triangulation. Data analysis followed Yin's 5 stages of data analysis and yielded 4 themes: define policies and processes, develop collaborative partnerships, leverage technology, and consider the end-to-end supply chain. The themes are the foundation of successful supply chain management strategies that have improved matching of unsold inventory in the supply chain to customer demand. Study findings benefit both supply chain leaders and consumers by providing the potential to improve consistency in meeting customer demand with less inventory in the supply chain, resulting in customer satisfaction, business growth, and stable employment. The findings may contribute to positive social change by helping supply chain leaders create thriving businesses with satisfied employees and customers who are willing to spend their time and money contributing to community growth, economic stability, and enhanced social conditions.