Date of Conferral
Doctor of Business Administration (D.B.A.)
Retail business leaders can improve profitability when they implement employee engagement strategies. The purpose of this single case study was to explore employee engagement strategies retail leaders use to improve profitability. The population included 6 department leaders in a single retail organization in the southeastern United States. The conceptual framework included Kahn's employee engagement theory. Using Yin's 5-step data analysis process, data from semistructured interviews were transcribed, coded, and analyzed to gain employee engagement strategies that retail leaders use to improve profitability. Four major themes emerged that retail business leaders use to increase profitability: having daily staff interaction, hiring the right people for the job, creating a positive work environment, and having regular one-on-one interaction with every staff member. The implications for positive social change include a more engaged workforce, which could encourage business owners to reinvest profits and offer sustained employment to a workforce, which may contribute to the economic well-being of communities.