Date of Conferral





Public Policy and Administration


Doug MacKinnon


The millennial generation has become the largest generation in the United States. Yet as more members of this generation reach voting age, their propensity to vote remains stagnant. For instance, in the 2016 U.S. presidential election, less than 50% of eligible millennials voted, in comparison to the 69% of baby boomers and 63% of Generation X. Voting is a civic duty essential to a successful democracy; therefore, it is imperative to find solutions to increase millennial political engagement. As millennials represent the largest proportion of users of social media, the purpose of this quantitative study was to examine the relationships between voter registration and voting rates and social media usage. To provide clarification on the issue of millennial voting and voter registration, a conceptual framework was used to explore whether a connection exists between millennial political participation and social media because existing theory was insufficient to address this issue. Using secondary data from the 2016 Millennial Impact Report, 1,050 millennial survey responses were gathered on millennial social media usage, intent to vote, and voter registration. A 2 proportions z-test was used to conclude that there was no difference in voter registration and voting rates between millennials who posted 1 to 3 times per week and those who posted 4 to 7 times per week on social media. This study may promote social change by informing those who seek solutions to increase millennial voting and voter registration rates for the continuation of the American democratic system.