Date of Conferral
Public Policy and Administration
Matthew A. Jones
Greenhouse gas emissions are caused, in part, by human activities. However, consumers may assume that the burden of environmental problems, such as carbon emissions reduction through sustainable energy practices, should be borne by the entire society. The purpose of this cross-sectional study was to test whether behavioral determinants and demographic factors could influence homeowners' intent to conserve energy. Empirical data were collected from 436 sampled homeowners in the Northeast region of the United States using an online survey questionnaire. The survey instrument was adapted from Ajzen's theory of planned behavior instrument. Variables aligned with the theory of planned behavior, alongside sociodemographic factors, were used to explain any impact the predictors had on the outcome. A multiple ordinary least squares regression model was used to answer the 3 research questions. According to the study findings, the most significant positive relationship was found between homeowners' beliefs about energy conservation and the intent to conserve energy. There was also a significant positive relationship between the other predictors and the outcome at varying levels. Policymakers could generate support for energy efficiency and conservation by educating consumers about alternative energy options as a means of mitigating carbon emissions and air pollution. This study may lead to a positive social change by supporting regional policymakers in designing and promoting cost-effective behavioral solutions and demographic change support systems as an alternative policy tool that could encourage a sustainable energy consumption practice at the household level.