Date of Conferral
Robert F. DeYoung
Nonprofit organizations are essential in providing goods and services to the under-resourced in the community. Nonprofits have experienced a growth rate of 47% in 2014 and yet 53% of nonprofits reported less than 3 months cash on hand needed to meet the demands of their clients. This explorative and descriptive study analyzed nonprofit fundraising strategies for providing sustainable quality services. The purpose of this study was to determine what strategies successful nonprofits used to increase funding as it relates to the delivery of quality sustainable service and what conditions influenced fundraising effectiveness. The methodology consisted of a qualitative, thematic research design. The sample consisted 19 participants who held executive level positions in their organizations. Data were collected through a series of recorded in-depth interviews and analyzed using a contrast-comparative qualitative thematic analysis of the recording and written transcription and the NVivo Software Data Management Program. The findings of the study revealed that leaders with transformative attributes and demonstrably connected to the mission drive the fundraising success of the organization by influencing donor relationships, strategies, and performance. The implications of the study include sustainable delivery of service by the development of effective leadership models for the internal stakeholders thus, positively influencing donor behavior and improved quality of life for the under-resourced over a sustained period. Future research using the mixed methods is recommended for examining how leadership styles may influence funding sustainability.