Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Kelly Chermack


Swiss bank traders are affected by technological and regulatory challenges, which may affect their broker voting process and may result in a change of trading and evaluation behavior in 2018. Compounded challenges exist when broker evaluation strategies are not effective or Markets in Financial Instruments Directive (MiFID) II compliant. This qualitative, single case study, built on efficient capital market hypothesis and innovative disruption theory, was focused on effective broker evaluation strategies after MiFID II in Switzerland. The sample consisted of 4 buy-side traders, who shared their unique perspectives. Methodological triangulation was achieved through semistructured interviews, a review of the institution's publicly available data, and a literature review. The data analysis process consisted of a manual and systematic coding procedure for the sources of inquiry. In the findings, 3 strategies emerged: improvement of the existing organizational structure of the internal voting process, creation of advanced resources and internal technology as well as automation, and improvement of communication internally and externally to expand the trading desk profitability. Participants agreed that, although not regulatory or necessary in Switzerland yet, the broker review process at the organization under study needed to change dramatically to reach European MiFID II compliance. Implications for positive social change include strategies to help traders, trading desk leaders, and bank managers achieve regulatory compliance with MiFID II. The insight gained from this research may help banks and brokers to improve investment responsibility, broaden insight on research, trading, and client service, and promote stronger enforcement of regulations of electronic trading.