Date of Conferral
Doctor of Business Administration (D.B.A.)
Airports contribute about 5% of the gross domestic product and employ over 7 million people in the United States. The purpose of this qualitative multiple-case study was to explore the strategies that airport managers need to increase nonaeronautical revenue. A generic strategy does not exist to assist airport operators in generating operating income. Aeronautical revenue does not always provide sufficient funding for airport operations and existing research does not consistently provide effective strategies for all airports to generate revenue. The sample for this qualitative multiple case study consisted of 3 small commercial airport managers in the southeastern North Carolina coastal region. The conceptual framework for this study was built upon general systems theory. The data were collected using semistructured interviews and review of company documents. Transcript review and member checking were used to strengthen credibility and trustworthiness. Through methodological triangulation of the data sources, 3 emergent themes were uncovered during a qualitative data analysis: types of nonaeronautical sources of revenue, strategies for measurement of success, and size and location of the airport. The findings from this study may contribute to social change by providing insight into strategies that contribute to sustainability at small airports. Existing and aspiring small airport managers may apply the findings to contribute to the success of the communities in which their airports reside and the local economies in which they operate.