Date of Conferral
Doctor of Information Technology (D.I.T.)
Information Systems and Technology
The majority of organizations worldwide have adopted IT consumerization. However, only a small percentage of them explicitly manage the dual use of personal devices and applications for work purposes. This correlational study used the extended unified technology acceptance and use technology model (UTAUT2) to examine whether employees' perceptions of habit, effort expectancy, performance expectancy, facilitating conditions, hedonic motivation, social influence, and price value can predict IT consumerization behavioral intentions (BI). A pre-existing UTAUT2 survey instrument was used to collect data from employees (N = 112) of small- and medium-sized organizations across different industries in Ontario, Canada. The regression analysis confirmed a positive statistically significant relationship between study variables and BI. Overall, the model significantly predicted BI, F (7, 100) = 76.097, p < .001, R2 = .842. Performance expectancy (Î² = .356, p < .001), habit (Î² = .269, p < .001), and social influence (Î² = .258, p < .001) were significant predictors of BI at the .001 level whereas effort expectancy (Î² = .187, p < .01), facilitating conditions (Î² = .114, p < .01), hedonic motivation (Î² = .107, p < .01), and price value (Î² =.105, p < .01), were significant predictors at the .005 level. Using study results, chief information officers may be able to develop improved strategies to facilitate IT consumerization. Implications for positive social change include more flexibility and convenience for employees in managing their work and social lives.