Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Denise Land


Small business manufacturing enterprises represent viable means of creating employment, stimulating economic growth, and accelerating development. Many newly formed small business enterprises do not continue beyond 5 years after formation. The purpose of this multiple case study was to explore the strategies used by small business manufacturing leaders in Lagos, Nigeria to sustain their businesses, using general systems theory as the conceptual framework. The sample comprised 3 small business leaders who have sustained their business enterprises beyond 5 years after formation in Lagos, Nigeria. The data collections were through semistructured, in-person interviews and the review of business feasibility and planning documents, handbills and contract documents. The results from computer-aided qualitative data analysis, methodological triangulation of the data sources, and Rowley's 4 step analysis led to the emergence of 10 major themes: minimizing debt and overhead expenses, proper record keeping, skills, and expertise are essential for small business success. Small business leader participants in the study achieved longer-term successes by engaging in research, strategic planning, and preparation before launching their business ideas. Applications of findings from this study might influence positive social change if future and current small business leaders' implementation of the strategies identified leads to the longer-term success of their business enterprises. Successful business enterprises provide continued employment for the business leaders and their employees, better living standards for the community by offering goods and services, and enhanced quality of life for the community because the government can now provide improved social amenities with increased tax revenues.