Date of Conferral







Stuart Gold


Business intelligence (BI) allows companies to make faster and better-informed decisions. Unfortunately, implementing BI systems in companies in developing countries is minimal. Limited and costly access to the technology, coupled with the cultural background affecting how people perceive BI, has restricted such implementations. The purpose of this phenomenological study was to explore and describe the lived experiences of chief executive officers (CEOs) in northern Mexico to obtain insight into the challenges of implementing BI systems. Research questions focused on the reasons behind the lack of BI systems implementation and the challenges faced by these officers when implementing a new system. This study employed semistructured interviews of 9 CEOs of small- to medium-sized companies. Interview data were coded using open coding techniques to develop themes or patterns, which in turn were aggregated to address the research questions. The lack of implementation was largely attributed to an economic concern among CEOs regarding the final price of implementation. In addition, the lack of systems offerings of localized systems and the working culture of the personnel were significant factors for the lack of investment. These findings may contribute to positive social change by informing managers and officers of companies in Mexico and other developing countries about the challenges and implications in BI implementation. When BI systems can be successfully implemented, both companies and their customers may benefit from improved information processing such as reduced number of errors and faster response times.