Date of Conferral







Jean Gordon


Ample research has been conducted to identify the determinants of information technology (IT) adoption. No previous quantitative researchers have explored IT adoption in the context of enterprise social computing (ESC). The purpose of this study was to test and extend the social influence model of IT adoption. In addition, this study addressed a gap in the research literature and presented a model that relates the independent variables of social action, social consensus, social authority, social cooperation, perceived relative advantage, perceived compatibility, perceived ease of use, perceived usefulness, and organizational commitment to the dependent variables of social embracement and embedment. A randomized stepwise multiple linear regression analysis was performed on survey data from 125 C-level executives (i.e., chief information officers and chief technology officers). The analysis found that executives consider perceived relative advantage, organizational commitment, and social computing action as the most significant factors relating to the adoption of ESC. Executives' perceptions about ESC could impact organizational commitment, implementation, and use of such technologies. The findings could make a social contribution within organizations by helping C-level executives understand the degree to which these factors contribute to the ESC adoption. The knowledge from this study may also help organizations derive operational effectiveness, efficiency, and create business value for their clients and society.