Date of Conferral

5-21-2025

Date of Award

May 2025

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Brenda Jack

Abstract

Employee engagement poses a significant challenge for human resources (HR) managers in the e-commerce industry. Employees experiencing engagement issues may demonstrate lower commitment and heightened workplace incivility, ultimately affecting business profitability. Grounded in the employee engagement theory, the purpose of this quantitative correlational study was to examine the relationship between work-life balance, professional growth, and employee engagement initiatives within U.S. e-commerce companies. The study involved 72 HR managers and full-time employees from the Eastern U.S. region, who participated in an online survey. Data were analyzed using multiple linear regression. The results were statistically significant, F(2, 69) = 12.475, p < .001, R² = .266, indicating that the model accounted for 26.6% of the variance in employee engagement. Professional growth emerged as a significant predictor of employee engagement, t = 2.62, p = .011, ß = 0.36. A key recommendation for e-commerce HR managers is to monitor engagement levels through surveys, feedback sessions, and performance indicators. Analyzing trends in employee retention, absenteeism, and productivity can allow leadership to make data-driven decisions and adjust strategies as needed. The implications for positive social change include the potential for HR leaders to enhance the value and satisfaction of employees, improve retention, and foster a more productive workforce that contributes positively to the overall health of the e-commerce industry and broader economy.

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