Date of Conferral

4-30-2025

Date of Award

April 2025

Degree

Doctor of Business Administration (D.B.A.)

School

Information Systems and Technology

Advisor

Dina Samora

Abstract

The increased need for data analytics proficiency requires accounting program directors and faculty to explore strategies to reduce the technology skills gap between education and professional requirements. Grounded in the technology acceptance model, the purpose of this qualitative pragmatic inquiry was to explore strategies that program directors use to integrate data analytics into the accounting program curriculum. The participants were 8 program directors and 2 faculty with over 2 years of program change experience in the accounting department. Data were collected through semi structure interviews with 10 participants and comparative data analysis with the AICPA & NASBA report. Through a thematic analysis, themes were identified: initial training strategies, employer development, data analytics integration and challenges, and forward-looking strategies. A key recommendation is for businesses to consider a department wide strategy versus a predominantly individual employee approach to technology integration. The implications for positive social change include the potential for increased graduates adapted to technology in the professional accounting world increasing levels of transparency and validity to business financial reporting.

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