Date of Conferral

4-15-2025

Date of Award

April 2025

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Dina Samora

Abstract

Nearly 50% of small to medium-sized enterprises (SMEs) fail within five years, resulting in financial losses for business owners and reduced employment opportunities. Entrepreneurs care about this issue because poor cash flow management is a major contributor to business failure, threatening economic growth and job stability. Grounded in working capital management, the purpose of this qualitative, multiple case study is to explore successful cash flow management strategies for service industry SME owners to sustain free cash flow beyond 5 years. The study included four SME owner participants in the Dallas/Fort Worth metroplex who successfully started and sustained the business beyond 5 years. Data was collected using a semistructured interview process and archival documents. A thematic analysis was conducted, and these four key cash flow management themes emerged: (a) intentional cash management through strategic business planning and revenue sourcing strategies, (b) utilize aligned software systems with financial governance, (c) optimize cash flow efficiencies and effective expense management, and (d) embrace adaptability and resilience through faith-driven, authentic leadership and proactive relationship management with stakeholders. A key recommendation for SME owners is to optimize cash efficiencies by proactively managing receivables for timely receipts, shortening the inventory cycle, and streamlining operations. The implications for positive social change include the potential for SME owners to implement effective cash flow strategies, which may improve business survival rates, enhance economic resilience, and contribute to stable employment and a thriving community economy.

Included in

Finance Commons

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