Date of Conferral
4-9-2025
Date of Award
April 2025
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Kim Critchlow
Abstract
Ineffective social media use strategies can negatively impact business recruitment capabilities. Temporary staffing agency (TSA) recruitment leaders who struggle to use social media for recruitment are at risk of business instability. Grounded in the Technology Acceptance Model, the purpose of this qualitative pragmatic inquiry was to explore social media strategies TSA leaders use for recruitment. The participants were seven TSA leaders who effectively implemented strategies to use social media for recruitment. Data were collected using semistructured interviews and publicly available industry documents. Using thematic analysis, four themes were identified: (a) social media platforms, (b) social media communications, (c) social media engagement optimization, and (d) social media challenges and advantages. A key recommendation is for TSA leaders to implement integrated social media strategies that combine platform diversification with strategic engagement timing and personalized communication approaches. The implications for positive social change include enhanced community economic development through increased employment accessibility and strengthened connections between employers and job seekers.
Recommended Citation
Laymon, LaToya, "Effective Social Media Strategies for Leaders of Temporary Staffing Agencies" (2025). Walden Dissertations and Doctoral Studies. 17573.
https://scholarworks.waldenu.edu/dissertations/17573
