Date of Conferral

4-2-2025

Date of Award

April 2025

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Erica Gamble

Abstract

Poor workplace communication strategies can negatively affect a multigenerational workforce. Law firm leaders are concerned that communication gaps among generational groups may decrease performance and increase turnover. Grounded in transformational leadership theory, the purpose of this qualitative case study was to explore law firm leaders' strategies to communicate effectively with multigenerational cohorts. The participants were 10 law firm leaders located in the northeast region of the United States. Data were collected using semistructured interviews and reviewing internal communications, training materials, and policy documents. Through thematic analysis, three themes were identified: (a) adaptability, (b) career experience, and (c) lack of training. Key recommendations include implementing comprehensive training programs focused on multigenerational communication needs and establishing continuous feedback mechanisms to refine communication strategies. The potential implications for positive social change include improved employee retention, increased productivity, and a workplace culture that fosters collaboration among diverse employees.

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