Date of Conferral

3-19-2025

Date of Award

March 2025

Degree

Doctor of Business Administration (D.B.A.)

School

Human Services

Advisor

Jill Murray

Abstract

The inability of full-service chain restaurant managers to attract and retain employees leads to significant understaffing. The shortage raises concerns about their capacity to meet consumer demand and maintain profitability. This qualitative pragmatic inquiry, grounded in transformational leadership theory, explored strategies restaurant managers use to attract and retain employees. The participants were six full-service chain restaurant managers in the locales of Maryland, Virginia, and Washington, D.C. of the United States, who had successfully used their strategies to attract and retain employees. Data were collected using semistructured interviews and reviewing publicly available restaurant websites. Using thematic analysis, four themes were identified: (a) attraction and retention strategies, (b) incentives, (c) assessment of strategies, and (d) training and development. A key recommendation was for restaurant managers to adopt and implement attraction and retention strategies focusing on the individual needs of the employee's development and growth. The implications for positive social change include restaurants providing excellent services to communities, hiring individuals in the community, and building partnerships with community organizations.

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