Date of Conferral

12-10-2024

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

James Glenn

Abstract

Nonprofit leaders often experience a reduction in funding for various reasons, which can jeopardize the organization's financial sustainability and even its continued existence. As a result, securing reliable funding is a primary concern for nonprofit leaders, as a lack of funding could lead to the organization’s closure. Grounded in the hierarchy of effects theory, this qualitative multiple case study aimed to explore strategies nonprofit leaders use to raise funding from charitable giving sources. The participants were five nonprofit leaders with experience in increasing charitable giving for their nonprofit organizations. Data were collected through semistructured interviews, review of available organizational documents, and analysis of the organization’s social media platforms. Through the thematic analysis, four themes were identified: (a) leadership with impactful results, (b) community engagement for marketing strategies, (c) community engagement with partnerships, and (d) funding through various traditional sources such as grants and donors. One key recommendation for nonprofit leaders is to research ways to enhance the grant writing process to find the common language of the nonprofit organization and grant guidelines. The implication for positive social change is to potentially maximize community engagement with digital marketing, successful grant writing, increased employment in the communities in which nonprofits operate and successfully engaging millennials to increase charitable giving sources.

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