Date of Conferral

12-11-2024

Degree

Doctor of Business Administration (D.B.A.)

School

Health Services

Advisor

Kim Critchlow

Abstract

Ineffective strategies to reduce data breaches in healthcare organizations can harm patient safety, erode trust, and jeopardize financial stability. Healthcare managers Healthcare managers must implement effective strategies to protect their organization's reputation and ensure long-term business stability. Grounded in protection motivation theory (PMT), the purpose of this qualitative pragmatic inquiry was to explore strategies healthcare business managers used to reduce data breaches and sustain profitability. The participants were six healthcare business managers who had successfully implemented strategies to reduce data breaches and sustain profitability. Data were collected using semistructured interviews and public records. Using thematic analysis, four themes were identified: (a) coping appraisal-response efficacy, (b) response cost-effort, (c) threat appraisal-vulnerability, and (d) protection motivation-intent to act. A key recommendation is for healthcare business managers to embrace and use innovative technologies and advanced security measures, such as AI-driven threat detection systems, a proactive organizational culture, and continuous training programs, to reduce security risks and data breaches. The implications of positive social change include the potential to improve patient data protection, build trust, mitigate the economic impacts of data breaches, and empower healthcare leaders to create safer, more reliable environments while controlling healthcare costs.

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