Date of Conferral
8-28-2024
Date of Award
August 2024
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Gregory Uche
Abstract
Small retail convenience store owners lack sustainability strategies, leading to the business's failure to survive for five years. Retail convenience store owners who fail to implement sustainability strategies for staying in business beyond five years can experience poor customer satisfaction and experience, high operating costs, decreased sales, and low employee morale. Grounded in the sustainability development theory, the purpose of this qualitative multiple case study was to identify and explore the business sustainability strategies small retail convenience store owners in Maryland, U.S.A., use to stay in business beyond 5 years. The participants were four small retail convenience store owners who successfully used sustainability strategies to remain in business beyond five years. Data were collected from semistructured interviews, company archival documents, and field notes and were analyzed using thematic data analysis. Four themes emerged: technology and e-commerce, inventory management, finance and safety, and marketing. A key recommendation is for small convenience store owners to adopt technology and e-commerce with data analysis and reporting capabilities. The implications for positive social change include the potential to improve financial business performance, thereby creating job opportunities, providing social amenities and welfare, and promoting the socioeconomic development of the regional communities.
Recommended Citation
AKINGBASOTE, FEMI F., "Effective Business Sustainability Strategies for Small Retail Convenience Stores" (2024). Walden Dissertations and Doctoral Studies. 16046.
https://scholarworks.waldenu.edu/dissertations/16046
