Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Janie Hall


Retention strategies are important to beauty salon leaders as they directly affect retaining a reliable workforce. Grounded in self-determination theory, the purpose of this generic qualitative case study was to explore retention strategies used by some SME beauty salon leaders in the United States to improve employee retention. The participants were five SME beauty salon leaders who retained at least two employees for 2 consecutive years. Data were collected using semistructured interviews and company documents. The four themes from the thematic analysis were leadership, psychological needs satisfaction, motivation, and engagement. A key recommendation is to have SME beauty salon leaders create and maintain a formal plan for employee retention. The implications for positive social change include the potential for SME beauty salon owners to retain employees to contribute to consistent and stable economic growth in their communities.