Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Ify S. Diala


Some small business owners need help reducing voluntary employee turnover, often putting the business at risk for performance failure. Grounded in Herzberg’s two-factor theory, the purpose of this qualitative single case study was to explore strategies professional staffing small business owners used to decrease voluntary employee turnover. The participants were five professional staffing small business leaders in the Washington, D.C., area with successful strategies to retain talented employees. Data were collected through semistructured interviews and analyzed using Yin’s five-step process. Three themes emerged: (a) employee recognition, (b) communication, and (c) advancement and training. A key recommendation for small business owners is to improve the relationship between leadership and employees by implementing growth personally and professionally. The implications for positive social change include the potential to decrease voluntary employee turnover and reduce the unemployment rate, enabling positive economic effects on the surrounding community.