Date of Conferral



Doctor of Business Administration (D.B.A.)




Muhamad S. Hammoud


Ineffective innovation strategies can negatively affect profit gains of U.S.-based global retailing companies (USGRC). Leaders in the retailing industry who fail to use strategies to generate innovation for profit gains can experience decreased profitability. Grounded in the dynamic theory of strategy, the purpose of this qualitative multiple case study was to explore strategies that leaders of USGRC use to generate innovation for profit gains. Participants included six USGRC leaders in California, who used strategies to generate innovation for profit gains. Data were collected from semistructured interviews, company documents and analyzed using thematic data analysis. Three themes emerged: customer-centric opportunity identification strategy, differentiation strategy, and firm-level value creation strategy. A key recommendation for business leaders is to set a workflow to formulate innovation activities from invention to firm-level culture alignment. The implications for positive social change include the potential to improve the quality of life of members of the community by creating new products and services that meet their needs.