Date of Conferral
Doctor of Business Administration (D.B.A.)
Traffic congestion can cause late deliveries, decreased profits from vehicle fuel idling in traffic, and delayed distribution in tight delivery windows. The focus of this study was on developing strategies that business leaders could use to increase on-time deliveries. The conceptual frameworks for this case study were systems theory, traffic equilibrium theory, bathtub theory, and kinematic wave theory. Data were collected from semistructured interviews with 6 delivery service leaders from 3 delivery businesses in Southcentral Alaska. In addition, secondary data were collected from government information. Interview responses were coded to identify trends including delivery time, business activity, and amount of roadway congestion. Two major themes emerged from the interviews: time of day affecting when traffic congestion occurred, and limited alternate transportation routes causing congestion in Southcentral Alaska. The findings indicated that the best strategy to help reduce traffic congestion involved instituting toll optimization and high occupant vehicles lanes. The implications for effecting social change include how business leaders can help reduce traffic congestion using toll optimization, and how high occupant vehicle lanes could encourage Southcentral Alaskans to carpool.