Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Carol-Anne Faint


Ineffective corporate social responsibility (CSR) strategies can negatively impact a company’s competitive advantage. A lack of competitive advantage may lead a business leader to experience poor performance and lost profits. Grounded in the stakeholder theory, the purpose of this qualitative multiple case study was to explore strategies some commercial banking, loan, and savings association leaders used to ensure successful CSR programs to enhance profitability. Participants comprised four leaders in Puerto Rico who successfully established CSR strategies to improve organizational profitability. Data were collected from semistructured interviews and banking websites. Thematic analysis was used to analyze the data. Three themes emerged: engage communities in CSR activities, improve business practices, and strengthen organizational CSR. A key recommendation for CSR leaders is to engage the community through sports, art, music, educational, and environmental activities. The implications for positive social change include the potential to helping society with employment opportunities and an improved healthy natural environment.