Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Rocky Dwyer


Employee turnover is a recurring problem in organizations, affecting performance and productivity while depleting organizational resources. High driver turnover rates raise a company’s operating costs and reduce driver productivity, service quality, and highway safety in the trucking industry. When trucking industry leaders understand such factors, they can develop and implement strategies to increase truck driver retention. Grounded in Herzberg’s two-factor theory and supported by Maslow’s hierarchy of needs theory, the purpose of this single case study was to explore strategies trucking company leaders use to increase truck driver retention. The participants included eight executives from trucking companies in the southeast United States. Data were gathered through semistructured phone interviews, a review of company websites, and member checking. Yin’s five-step analysis yielded five main themes: improved working conditions, job circumstances, work and employee environment, employee feelings, and relevant operational factors. A key recommendation is that business leaders collaborate to ensure that the trucks have installed safety equipment to ensure employee safety while transporting goods. Leaders who identify factors that could improve, limit, or hinder drivers’ abilities, attitudes, and overall job satisfaction while performing their jobs may benefit trucking companies by improving the effectiveness of their supply chain. Positive social change implications include the potential for organizational leaders to enhance the air quality, boost company growth, improve social and economic fairness, and reduce job loss in communities to foster a supportive environment for the franchise and individuals.