Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Rocky Dwyer


Nonprofit organizations rely on volunteers as a part of their labor force. However, volunteer recruitment and retention are an ongoing challenge and concern and are potentially costly to a nonprofit organization. Grounded in the ability-motivation-framework and Herzberg’s two-factor theory, the purpose of this qualitative multiple case study was to explore the strategies that nonprofit leaders used to recruit and retain technologically competent volunteers. Three nonprofit leaders from different nonprofit organizations in Toronto, Ontario, Canada, participated in the study. Data were collected using virtual semistructured interviews and publicly accessible information. Data were analyzed using thematic analysis, and four themes emerged: (a) build volunteer relationships, (d) maintain motivated and engaged volunteers, (c) provide ongoing training to volunteers, (d) and understand an individual’s reasons for volunteering. A key recommendation for nonprofit leaders is to provide volunteer engagement opportunities to promote a supportive and positive nonprofit organizational culture. The implications for positive social change include the potential to improve the meaningfulness of volunteering and the well-being of volunteers, positively improve services to clients in crisis, and improve the overall health of the community they serve.

Included in

Business Commons