Date of Conferral



Doctor of Business Administration (D.B.A.)


Information Systems and Technology


Denise Land


Manufacturing businesses can fail due to not implementing diversified business strategies. Some manufacturing business leaders lack strategies to diversify lines of business for achieving business sustainability. Grounded in the resource-based view theory, the purpose of this qualitative single case study was to explore strategies three manufacturing business leaders in the northeastern region of the United States used to diversify lines of business to achieve sustainability. Data were collected via semistructured interview recordings, company documents, and internal archived documents, as well as public documents found on the internet. Thematic analysis of the data revealed the importance of implementing (a) servitization strategies to diversify lines of business, (b) strategies to convert internal resources to sustain the business and build competitive advantage, and (c) stakeholder agreement strategies to move forward with these strategies. A key recommendation identified in the study is that manufacturing business leaders should implement a service-led diversification strategy with urgency to improve profitability. Implications for positive social change include the potential to increase employment opportunities that add to the stabilization of local economies and strengthening relationships with the community in which the business operates.

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