Date of Conferral



Doctor of Business Administration (D.B.A.)


Business Administration


Carol Faint


Ineffective diversification strategies significantly affect a business owners’ competitive advantage. When business owners struggle to recruit and retain a diverse workforce, these owners fail to meet the diverse needs required to operate in varied business environments, impacting profitability and continued business sustainability. Grounded in the transformational leadership and human capital theory frameworks, the purpose of this qualitative multiple case study was to explore the strategies that business leaders use to recruit and retain a diverse workforce to increase performance in the global setting. The participants comprised three business leaders in the southeast region of the United States, who successfullly used recruitment and retention strategies to promote diversity and maximize diversification of their employee workforce to operate in diverse business environments. Data were gathered from semistructured interviews and company documents related to the organizations’ policies and training procedures. Thematic analysis was used to analyze the data resulting in identifying three themes: social media and networking, targeting underrepresented areas to fill roles within the organization, and measuring performance to increase productivity. A key recommendation is for business owners to implement a structured incentive and reward program to enhance business performance. The implications for positive social change include the potential for business leaders to boost community involvement and interaction to improve collaboration between the employees, business leaders, and the community.