Title

Communication Strategies as Drivers of Nonprofit Donor Retention

Authors

Tamieka Jameson, Walden UniversityFollow

Files

Description

Retaining loyal and engaged donors is a critical component of sustainability for nonprofit organizations. The purpose of this single-case study was to explore communication strategies used by senior leaders of a nonprofit organization. The findings of this case study may ensure leaders’ ability to serve and improve their communities by engaging at-risk youth in programs and activities designed to help them acquire performance arts skills, develop leadership skills, and improve their lives.

Publication Date

2017

City

National Harbor, MD

Keywords

Research Symposium

Disciplines

Communication | Organizational Communication | Other Communication