Originally Published In
Paper presented at International Conference of the Association of Global Management Studies, Columbia University, New York, USA.
This study investigates and empirically evaluates factors that have the greatest impact on the social media addiction (SM Addiction) of social networking application users. Researchers report on the preliminary results of an ongoing empirical study that is being conducted to determine the relative importance of each of these factors on SM addiction. Analysis was performed on data collected from n=58 social networking using simple and multiple regression with SPSS 20. Although our analysis identifies many factors that positively affect SM addiction, regression analyses show that "impulsive processes”, “reflective process and "boundary conditions" have the greatest impact on the SM addiction of social networking applications users.