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Abstract

Electronic commerce (EC) involves business transactions, marketing efforts, information gathering, and other functional activities with respect to information technology (IT) both within and without an organization. It provides various opportunities to a firm to adopt different business sourcing models and allows new opportunities to configure organizational structure for both private and public companies within the New Economy. Critical factors for EC success dictate that the firm must re-evaluate its business sourcing model from with complexity theory and the New Economy, thereby emphasizing the need for the firm to effectively coordinate its EC initiatives and consider all sourcing opportunities in this nonlinear, decentralized, alliance-focused, and CRM-based environment. This research will build from 1) an understanding of EC, to 2) the complex systems of EC in the New Economy, to 3) the sourcing mode used in the EC business model.

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