Date of Conferral



Doctor of Business Administration (D.B.A.)




Carolyn Salerno


Traffic collisions cost Uganda millions of dollars each year. The purpose of this descriptive case study was to describe the strategies and processes needed to implement a road management system. Such a system would significantly reduce the fatalities and accidents in Uganda, improve the transportation within Kampala's business district, and increase business profitability. Three conceptual theories framed the research study: management theory, strategic management theory, and criminology theory. Using a snowball sampling strategy, data were collected from open-ended interviews, questionnaires, observations, and archived documents from 20 administrative participants in the government and organizational leaders involved in the transport operations and transport services in the Kampala business district in Uganda. Data were analyzed using 3 phases: (a) interpretational analysis, coding, and grouping segments; (b) structural analysis, consistency, and quality; and (c) reflective analysis, consequences, what, when, where, and how. Five themes or action requirements emerged from the data analysis: to improve transport operations and transport services profitability, reduce traffic jams and fatalities, provide sufficient driving training, maintain road infrastructure, and maintain traffic law enforcement. The findings and recommendations from this study may improve the profitability of businesses, reduce the traffic jams and fatalities, and improve the gross domestic product of Uganda, thereby contributing to positive social change.