Date of Conferral

2017

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Alexandre Lazo

Abstract

Increased client accessibility strategies, awareness of technology cost, and factors of third-party data security capabilities are elements small real estate business (SREB) owners need to know before adopting cloud and mobility technology. The purpose of this multiple case study was to explore the strategies SREB owners use to implement cloud and mobility products to reduce their technology costs. The target population consisted of 3 SREB owners who had experience implementing cloud and mobility products in their businesses in the state of Texas. The conceptual framework of this research study was the technology acceptance model theory. Semistructured interviews were conducted and the data analyzed for emergent themes. Member checking was subsequently employed to ensure the trustworthiness of the findings. Three important themes emerged: client accessibility strategies, product affordability, and transferability of information technology security risks. The findings revealed SREB owners used informal strategies based on the customer-centric necessity to implement cloud and mobility technology costs. The SREB owners' highest strategic priority was the ability to access their clients, followed by cost reduction and securing client information. The findings may contribute to social change by providing possible insights to survivability for SREB owners through cost reduction, reduced security risks, and the increased ability to deliver the dream of home ownership to their clients while contributing to the economy and enhancing the community standards of living.

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