Date of Conferral
6-19-2024
Date of Award
June 2024
Degree
Doctor of Business Administration (D.B.A.)
School
Management
Advisor
Walter McCollum
Abstract
In the telecommunication and mass media sectors, the misalignment of digital information technology (IT) with business objectives and its effect on maintaining competitive advantage and operational efficiency is of concern to IT executives and business managers. Grounded in strategic information system planning and actor-network theory, the purpose of this qualitative pragmatic inquiry was to explore strategies IT and business managers use to align their divergent IT with business objectives to ensure the effective use of digital transformation. Data were collected from eight IT and business managers at leading telecommunications and mass media firms through in-depth, semistructured interviews and analyzed using thematic analysis. Five key themes emerged: effective alignment of IT and business, obstacles in aligning IT and business, the leadership role in alignment, communication and collaboration strategies, and innovative and adaptive strategies. A key recommendation is for IT and business managers to adopt robust mechanisms for ongoing alignment adaptability to changing business conditions, thus enhancing organizational agility. The implications for positive social change include the potential to help organizations optimize their technological capabilities to support sustained growth and innovation, benefiting the broader economic and social fabric.
Recommended Citation
Davis, Kendall L., "Effective Strategies for Aligning Information Technology and Business Goals Within the Telecommunication and Mass Media Industry" (2024). Walden Dissertations and Doctoral Studies. 15959.
https://scholarworks.waldenu.edu/dissertations/15959
