Date of Conferral

6-19-2024

Date of Award

June 2024

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Pamm Kemp

Abstract

Some business managers need to gain an understanding of developing engagement strategies for the multigenerational workforce to implement cultural changes, decrease employee burnout, and increase job performance and company profitability. Grounded in the employee engagement theory, the purpose of this qualitative pragmatic inquiry was to explore strategies business managers use to engage the multigenerational workforce. The targeted population was four business managers in the healthcare industry in Nashville, TN who used strategies to engage the multigenerational workforce. Data were collected using semistructured interviews. Using Yin’s 5 step-analysis three themes emerged: (a) transparency, (b) effective communications, (c) and develop team collaborations. A key recommendation is for business managers to develop manager and employee relationships by conducting diversity and cultural sensitivity training to engage the multigenerational workforce. The implication for positive social change includes the potential for business managers to decrease organizational cultural toxicity and increase awareness of the engagement process with openness and trust when communicating and building teamwork with the multigenerational workforce.

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