Date of Conferral
4-18-2024
Date of Award
4-18-2024
Degree
Doctor of Public Administration (D.P.A)
School
Public Policy and Administration
Advisor
Karel Kurst-Swanger
Abstract
COVID-19 has changed U.S. culture and negatively affected society worldwide, especially nonprofit organizations that provide community service. Since the pandemic, nonprofit agencies encountered many hardships, especially with the loss of personnel, primarily volunteers. The present study focused on implementing ways to improve recruitment and retention of volunteers for nonprofit organizations in the post-pandemic era through strategic planning. A qualitative approach was deemed the most feasible to conduct this study. This study utilized a SWOT analysis approach, a method of strategic planning used to collect data. A total of 10 interviews were conducted to explore the strengths, weaknesses, opportunities, and threats regarding recruitment and retention of volunteer and the strategies nonprofit organizations can employ to improve recruitment and retention of volunteers in the post-pandemic era. Based on the results from interviews using thematic analysis to determine the SWOT, the data collected in this study was used to draw conclusions and make recommendations of what strategies to employ for positive social change in order to improve recruitment and retention of volunteers to meet current organizational demands. The deliverables in the form of a recommendations memo contained the results from the interviews from the analysis and recommendations related to the strategic plan for improving the recruitment and retention of volunteers.
Recommended Citation
McCormack, Antonio L., "Using Strategic Planning to Improve Volunteer Recruitment and Retention for Nonprofits in the Post-Pandemic Era" (2024). Walden Dissertations and Doctoral Studies. 15665.
https://scholarworks.waldenu.edu/dissertations/15665
