Date of Conferral

2022

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Matthew Knight

Abstract

Burnout is a threat to small business sustainability. Many small business entrepreneurs start their business endeavors lacking strategies to reduce burnout that could lead to business failure. Grounded in self-leadership theory, the purpose of this qualitative multiple-case study was to explore strategies small business entrepreneurs use to reduce burnout in their initial three years in business. The participants were four South Carolina licensed barbers in business for a minimum of three years who had successfully implemented strategies to reduce burnout. Data were collected from semistructured interviews and public documents from participants’ business websites and social media. Thematic data analysis resulted in four emergent themes: strategic planning, positive thinking, professional development, and involving others. A key recommendation is for entrepreneurs to prioritize self-care to reduce burnout. The implications for positive social change include the potential to create sustainable entrepreneurial opportunities that stimulate local economies by increasing tax revenues to benefit citizens.

Included in

Business Commons

Share

 
COinS