Date of Conferral

2022

Degree

Doctor of Business Administration (D.B.A.)

School

Business Administration

Advisor

Roger Mayer

Abstract

Small retail business owners with inadequate record-keeping strategies struggle with the success of their businesses. Business owners who do not have the requisite financial knowledge may not have the skills required to manage the financial affairs of their business. Grounded in the theory of planned behavior, the purpose of this qualitative multiple case study was to investigate strategies small retail business owners use to adopt financial record-keeping strategies to sustain a small retail business beyond 5 years. Data were collected from a review of organizational artifacts and semistructured interviews with three retail small business owners who successfully adopted financial record-keeping skills in their business. Thematic analysis using Yin’s five-step process was used to analyze the data. Three themes emerged, including using an accounting system, hiring knowledgeable staff, and training the team. A recommendation is for retail small business owners to hire knowledgeable staff for bookkeeping, invest in the right account software and train employees. The implication for positive social change includes job creation. The success of small businesses has a direct impact on the sustainability of local communities.

Included in

Accounting Commons

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