Date of Conferral
2022
Degree
Doctor of Business Administration (D.B.A.)
School
Business Administration
Advisor
Stella Rostkowski
Abstract
Eroded public trust and financial support threaten charity organizations' sustainability. Charity directors are concerned with eroding trust as lack of confidence adversely impacts the economic lives of disadvantaged communities. Grounded in Stewart’s ladder of accountability theory and Alderfer’s existence, relatedness, and growth theory, the purpose of this qualitative single case study was to explore strategies charitable organizations’ leaders use to maintain donors’ trust and ensure continued donations. The participants were five charity directors who used strategies to maintain donors’ trust and ensure ongoing donations. Data were collected using semistructured interviews and document reviews. Through Braun and Clarke's six-step thematic analysis, six significant themes were identified: accountability, transparency, government funding, having good policies in place, meeting donors’ psychological needs to donate, and working with affiliated charities. A key recommendation for charity leaders is to adopt and maintain accountability and transparency best practices, including the availability and disclosure of annual independent audited financial statements to minimize scandals and misappropriation of funds, safeguard resources, maintain donors’ trust, and ensure continued donations. The implications for positive social change include the potential to implement charitable programs and activities to improve the local community's educational, social, and economic lives of disadvantaged people.
Recommended Citation
Jeffers, Egberth Ralph, "Strategies Leaders in a Canadian Charity Use to Maintain Donors’ Trust and Ensure Continued Donations" (2022). Walden Dissertations and Doctoral Studies. 13459.
https://scholarworks.waldenu.edu/dissertations/13459
