Date of Conferral

2022

Degree

Doctor of Business Administration (D.B.A.)

School

Information Systems and Technology

Advisor

Elisabeth M. Musil

Abstract

Online credit card fraud targeting banks, customers, and businesses costs millions of U.S. dollars annually. Online business leaders face challenges securing and regulating the online payment processing environment. Grounded in the situational crime prevention theory, the purpose of this qualitative multiple case study was to explore strategies online business leaders use to mitigate the loss of revenue caused by online credit card fraud. The participants comprised five online business leaders of an organization in the Southwest of the United States, who implemented strategies that successfully mitigated revenue losses due to online credit card fraud. The data were collected from semistructured interviews, archival records, and business investment rating reports. Data were analyzed using Yin's five-step data analysis process. The following themes emerged from the data analysis: data management, analysis, and monitoring; internal stakeholders; customer experience; and partnership with online security tool service provider(s). Key recommendations to online business leaders include the development of system security strategies that ensure cardholders’ and business’ data protection, collaboration across departments in the organization to support fraud solutions, and customer engagement. The implications for positive social change include the potential to gain or retain consumer confidence in e-commerce and reduce consumers’ collateral damage from credit card fraud.

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