Date of Conferral

2021

Degree

Doctor of Business Administration (D.B.A.)

School

Information Systems and Technology

Advisor

Jorge A. Gaytan

Abstract

Business leaders are negatively affected when many employees are not engaged in their jobs. Business leaders who struggle to achieve employee engagement suffer decreased profitability, sales, employee retention, and customer satisfaction. Grounded in employee engagement theory, the purpose of this qualitative single case study was to explore strategies IT business leaders use to engage employees. The participants were five IT business leaders who successfully developed strategies to engage employees. Data were collected from semistructured interviews, company documents, and artifacts. Thematic analysis was used to analyze the data. Two themes emerged: creating a company culture conducive to employee engagement and using communication to build employee engagement. A key recommendation is for IT business leaders to allow employees to participate in the decision-making process, which results in increased employee engagement. The implications for positive social change include potentially increasing employee engagement that could increase profits, provide more employment opportunities for community members, and improve their living conditions to maintain a balance between work and personal lives.

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